Virginia Gay Hospital was pleased to accept a 2018 CBJ Workforce award at Kirkwood Community College in Cedar Rapids on Thursday, December 6th. The award was given by the Corridor Business Journal after a review process involving Iowa Workforce Development and Kirkwood faculty and staff. Virginia Gay’s award was in recognition of their efforts to recruit exceptionally qualified healthcare employees for the hospital, and its family medical clinics located throughout Benton County.
For the past four years, the Corridor Business Journal Workforce Awards has recognized companies that are ahead of the curve in creating and maintaining a workforce talent edge.
Those attending the award ceremony at the Hotel Kirkwood and accepting the award for the category “Best Marketing & Recruitment Campaign” for Virginia Gay included Kim Frank, Robin Martin, Barry Dietsch, Michele Schoonover, and Mike Riege.
The hospital’s comprehensive “Grow with Us” recruiting campaign was recognized with the award because it resulted in increased hiring. The program was also recognized for increasing responses from younger workers in the very competitive market for health care professionals. Virginia Gay utilized direct mail, print ads, health and career fairs, online ads, television commercials, and a dedicated micro-website developed in partnership with the local marketing firm, Monkeythis.
CIVCO Medical Solutions (Kalona, IA), Marion Economic Development Corporation, Thomas L. Cardella & Associates (Cedar Rapids, IA), UFG Insurance (Cedar Rapids, IA), University of Iowa Community Credit Union (North Liberty) and Van Meter Inc. (Cedar Rapids, IA) among others were also recognized as 2018 Workforce Leaders.
Learn more about Virginia Gay Hospital at www.myvgh.org and to learn more about nursing opportunities throughout Virginia Gay Hospital and its clinics, please visit www.NursingAtVirginiaGayHospital.com
Robin Martin, Barry Dietsch and Michele Schoonover were among those representing Virginia Gay Hospital at the 2018 CBJ Workforce awards on December 6. VGH received an award for “Best Marketing & Recruitment Campaign.”